Guan Tay is the Founder and Global Chief Creative Officer at TGH Collective, an independent boutique agency. He is the Creative Change Catalyst of the APAC Global Advisory. He has helped Shell, Johnson and Johnson, Abbott, PandG, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, while staying true to the DNA of the brand.